Worldwide Yellow Pages: 2007 Overview

Abstract

Simba' s Worldwide Yellow Pages is your guide to the world of Yellow Pages markets, from market size to growth rates to unique Simba insights into the dynamics of Yellow Pages and Internet Directory publishing activities around the world.

Simba' s Worldwide Yellow Pages: 2007 Overview is your guide to the global directory publishing industry, covering all eight major global regions. Simply put, it is the most comprehensive research available on the business of Yellow Pages and Internet Directory publishing worldwide.

Updated in August 2006 to include 2005 year-end results, Worldwide Yellow Pages 2007 Overview analyzes 27 countries in order to provide a perspective on global Yellow Pages and Internet Directory trends.

Simba' s Worldwide Yellow Pages: 2007 Overview is the undisputed resource for market level information, including growth rates, forecast, as well as company level information, including revenues, key executives, key development 2000-2005.

Topics covered include:

• Introduction: The Telephone Directory Market
• Telephone Directory Market in Relation to the Telephone Industry
• Telephone Directory Market in Relation to the Advertising Industry
• Directory Publishing
• Internet Directories
• Suppliers to the Directory Market
• Summary and Conclusions
• Profiles of Leading Publishers Directory Publishers

Table of Contents

Methodology

• Executive Summary

Chapter 1: Overview of the Worldwide Yellow Pages Market

• Introduction
• Exchange Rates
• The World Market for Telephone Directory Advertising
• Telephone Directory Revenue per Capita
• Telephone Directory Revenue as a Percentage of GDP
• Telephone Directory Revenue in Relation to the Telephone Industry Telephone Directory Advertising in Relation to All Advertising
• Telephone Directory Advertising Growth
  • Table 1.1: Directory Revenue vs. Other Financial Measures of 30 Leading Countries, 2005
  • Table 1.2: Worldwide Yellow Pages Revenue Growth, 2004-2005
  • Table 1.3: Telephone Directory Revenue in 30 Leading Countries, 2005
  • Table 1.4: Yellow Pages Revenue, Market Share, 30 Leading Countries, 2005
  • Table 1.5: Market Share Breakdown, Worldwide Telephone Directory Publishing Market, 2005
  • Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2005
  • Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2005
  • Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2005
  • Table 1.9: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2005
  • Table 1.10: Telephone Directory Revenue Growth Rates, 2005
  • Table 1.11: Telephone Directory Revenue Growth Rates, 2006 Projections
  • Table 1.12: Telephone Directory Revenue Growth Rates, 2007 Projections

Chapter 2: Worldwide Yellow Pages Market: Regional Overviews

• North America
• The Telephone Directory Market in North America
• South America
• The Telephone Directory Market in South America
• Eastern Europe
• The Telephone Directory Market in Eastern Europe
• Central Europe
• The Telephone Directory Market in Central Europe
• Western Europe
• The Telephone Directory Market in Western Europe
• Scandinavia
• The Telephone Directory Market in Scandinavia
• Asia
• The Telephone Directory Market in Asia
• Pacific Rim
• The Telephone Directory Market in the Pacific Rim
  • Table 2.1: Directory Revenue, North America, 2005 vs. 2004
  • Table 2.2: Breakdown of Directory Revenue, North America, 2005
  • Table 2.3: North America Market Overview, 2005
  • Table 2.4: Directory Revenue, North America vs. Rest of World, 2005
  • Table 2.5: Directory Revenue, Selected Countries, South America, 2005 vs. 2004
  • Table 2.6: Breakdown of Directory Revenue, Selected Countries, South America, 2005
  • Table 2.7: South America Market Overview, Selected Countries, 2005
  • Table 2.8: Directory Revenue, Selected Countries, South America vs. Rest of World, 2005
  • Table 2.9: Directory Revenue, Selected Countries, Eastern Europe, 2005 vs. 2004
  • Table 2.10: Breakdown of Directory Revenue, Selected Countries, Eastern Europe, 2005
  • Table 2.11: Eastern Europe Market Overview, Selected Countries, 2005
  • Table 2.12: Directory Revenue, Eastern Europe, Selected Countries vs. Rest of World, 2005 Table 2.13: Directory Revenue, Selected Countries, Central Europe, 2005 vs. 2004
  • Table 2.14: Breakdown of Directory Revenue, Central Europe, Selected Countries, 2005
  • Table 2.15: Central Europe Market Overview, Selected Countries, 2005
  • Table 2.16: Directory Revenue, Selected Countries, Central Europe vs. Rest of World, 2005
  • Table 2.17: Directory Revenue, Selected Countries, Western Europe, 2005 vs. 2004
  • Table 2.18: Breakdown of Directory Revenue, Selected Countries, Western Europe, 2005
  • Table 2.19: Western Europe Market Overview, Selected Countries, 2005
  • Table 2.20: Directory Revenue, Selected Countries, Western Europe vs. Rest of World, 2005
  • Table 2.21: Directory Revenue, Selected Countries, Scandinavia, 2005 vs. 2004
  • Table 2.22: Breakdown of Directory Revenue, Scandinavia, Selected Countries, 2005
  • Table 2.23: Scandinavia Market Overview, Selected Countries, 2005
  • Table 2.24: Directory Revenue, Selected Countries, Scandinavia vs. Rest of World, 2005
  • Table 2.25: Directory Revenue, Asia, Selected Countries, 2005 vs. 2004
  • Table 2.26: Breakdown of Directory Revenue, Asia, Selected Countries, 2005
  • Table 2.27: Asia Market Overview, Selected Countries, 2005
  • Table 2.28: Directory Revenue, Asia, Selected Countries, vs. Rest of World, 2005
  • Table 2.29: Directory Revenue, Selected Countries, Pacific Rim, 2005 vs. 2004
  • Table 2.30: Breakdown of Directory Revenue, Pacific Rim, Selected Countries, 2005
  • Table 2.31: Pacific Rim Market Overview, Selected Countries, 2005
  • Table 2.32: Directory Revenue, Pacific Rim, Selected Countries, vs. Rest of World, 2005