Turkcell: Defending Market Leadership

Abstract

Introduction

Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations

Features and benefits

• Analysis of Turkcell' s strategy, operations, product and marketing strategy, and financials
• Ovum' s view on Turkcell' s strategy and execution.

Highlights

Turkcell' s mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market

Your key questions answered

• What are Turkcell' s strategy objectives?
• What are its key product and marketing initiatives?