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TV as the digital gateway: India's telcos enter the market
- Published by: Ovum, Ltd.
- Published: October, 2009
- Format : PDF / Pages: 12
- Delivery: E-Mail within 1-2 business days
- Product ID: 106213
Description
Abstract
India’s TV market is changing fast as new players and new technologies
come on board. Direct-to-home (DTH) companies were the first to stake a claim
and are aggressively building on their early success. In 2009 we have seen
telcos (fixed and mobile) enter the fray. Low PC and fixed-line penetration
combined with sluggish fixed broadband growth means the TV is becoming the
main digital gateway into Indian homes, with suppliers developing interactive
and T-commerce services on top. Mobile operators Bharti and Radiance are
combining both DTH and IPTV platforms for their digital TV rollout, giving
them a significant scale advantage over BSNL and MTNL. Their strong execution
abilities and stronger mobile presence means they will leverage this advantage
quickly.
Table of Contents
Table of Contents
Executive summary
In a nutshell
Ovum view
Key findings
TV as
multimedia gateway: a prime opportunity
Growth scorecard: TV and mobile =
good; broadband and PC = could do better
Digital cable: significant
opportunities but growth will be slower
BSNL and MTNL: catching up with
DTH will be a marathon, not a sprint
Bharti and Reliance: first-mover
triple-play advantage
A pure-play IPTV strategy faces unfavourable odds
India’s TV and broadband market landscape
TV market
overview
Cable: complexity and fragmentation holding back development
Terrestrial TV: a last mover
Changes to TV regulation
A better deal
for consumers
2008: a watershed year for IPTV
Broadband: more
wireless than wired
TV growth proves resilient as DTH drives the market
Market development
TV and mobile’s mass-market appeal
Using TV as a digital gateway
Early days for IPTV
IPTV players:
competing on interactivity
DTH players are moving ahead with their own
services
IPTV pricing: no land-grab, but matching the market
Pricing
has stabilised but IPTV players must match the market
Smart mobile:
platform-agnostic
List of Tables
Table 1: Dish
TV: subscriber growth and market share, 2007-09
Table 2: Sales of
consumer desktops and notebooks 2007-09
Table 3: Example pricing
from DTH/CATV/IPTV providers, September 2009
List of Figures
Figure 1: Key telecoms and TV indicators (000s),
1Q09
Figure 2: Broadband connections forecast (000s), 2010-14
Figure 3: Key DTH players, subscribers (000s) and market share, July 2009
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