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MTS: mobile broadband case study
- Published by: Ovum, Ltd.
- Published: November, 2009
- Format : PDF / Pages: 10
- Delivery: E-Mail within 1-2 business days
- Product ID: 107498
Description
Abstract
MTS has put mobile broadband at the heart of its mobile data services
strategy. This case study focuses on how MTS is addressing the big-screen
mobile broadband opportunity in Russia, its success to date and its future
outlook.
Table of Contents
Table of Contents
Executive summary
In a nutshell
Key messages
Ovum view
MTS
and mobile broadband in Russia
Growth for MTS in Russia
HSPA provides
a tested, cost-effective solution
MTS needs to dominate mobile broadband
Partnering for success
Mobile broadband go-to-market strategy
Target market
Pricing strategy
Promotional strategy
Success to
date and future outlook
Strong growth to date
Future outlook
List of Tables
Table 1: MTS’s mobile data
tariffs
List of Figures
Figure 1:
Broadband forecast for Russia by technology type
Figure 2: MTS’s
value-added service revenues: 1Q08-2Q09
