

IPTV is emerging as a disruptive technology that bridges a range of business concerns from site security to operational efficiency. It has the potential to transform several aspects of how a business operates, and alter supplier patterns.
Our research reports span the global software and IT services domain covering: strategic issues, technology and services, companies and markets.Ovum' s research has, for over 20 years been focused at the junction of the technical and commercial domains. Our strategic issues agenda addresses the major disruptions that are affecting both the software and IT services suppliers, and their customers that they serve.
Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.