Google + Social Commerce: Evaluating Opportunities and Business Issues

Abstract

Overview:

Google recently launched Google + with the main objective of the offering to introduce social networking to Google users by connecting them through a social web application. However, Google + has much more far reaching implications including taking on Facebook in their core areas. As the service matures, and Google integrates with other offerings, we see this offering becoming a bridge to enable social commerce.

Report Benefits:

• Understand capabilities and features of Google +
• Identity how Google takes on Facebook with Google +
• Understand business issues surrounding Google +
• Identify integration and synergy opportunities with other Google offerings
• SWOT analysis for Google +
• Comparative analysis between Facebook and Google +
• Forecast future prospects for Google +

Audience:

• Social media companies
• E-commerce and mobile commerce companies
• Digital advertising solution companies
• Media, portals, and advertising companies
• Anyone focused on social networking, social commerce, and digital advertising

Report Statistics

• Publication Date: September 2011
• Author: Ahmed Abdelsalam
• Total Number of Pages: 19
• Keywords: Google, Google +, Google Plus, Social Commerce, Facebook, e-commerce, Digital Advertising, On-line Advertising, Social Advertising, Social Promotions, Social Selling

Table of Contents

• Table of Contents

• Overview of Google+
  • Google+ Features
    • Google+ Circles
    • Sparks
    • Hangouts
    • Mobile
      • Mobile Devices and Social Network Applications
      • Portability
      • Smart
      • Connectivity
      • Platforms
      • Location Services
    • Google+ and Location Services
    • Instant Photo Upload
  • Huddle
  • Google+ in Business
    • Google Meeting
    • Google Screencast
    • Google Whiteboard

• Google+ Business Issues
  • Business Models
    • Google+ Business Pages
    • Google+ and Education Business
    • Google+ for Photographers
  • SWOT Analysis
    • Strengths
      • Privacy
      • Integration
      • Enhancing Search Engine with Google+ Public Contents
      • Spreading over Gmail users
      • Spreading over YouTube users
      • Competition with Business Social Networks
      • Overcoming Facebook for Business
    • Weaknesses
      • More Advertising Needed for Google+
    • Opportunities
      • Opportunities of Google+ over Facebook
      • Replacing Commercial Products with Google+
      • Support of Location-based Advertising
      • Supporting Touch-based Devices like iPad and iPod
    • Threats
      • More Privacy, less Public contents, less Advertising business
      • Cooperation of Other Companies (Facebook and Skype)
      • Facebook Acquisitions Strategy
  • Google+ Future Forecast
    • Google+ to take over Facebook
    • More Integration
      • Will Google+ steal users from other competitors like Facebook?

• Full Comparison: Facebook vsGoogle+

• Summary