Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking

Abstract

Overview:

Social networking has become an important social communications application. Mobile Social Networking provides faster and easier communication facilities to social networks users. In addition, it opens door for developing new business models and opportunities that depend on the power of interconnections between users. In addition, mobile social networking offers creative tools and immediacy, presence, location, and context when interacting with the real world.

This report provides an overview and analysis for the process of mobilizing arguably the most popular social network: Facebook. This report will investigate the power added to Facebook when it' s transferred to mobile world. This publication reviews features and services offered by way of mobilizing Facebook.Finally, the report evaluates the future of Facebook Mobile services.

Selected Questions Answered:

• What is Facebook Mobile and how can it be utilized?
• What are major features/functionality of Facebook Mobile?
• What are the tools used to develop Facebook applications
• What are the business models of Facebook Mobile?
• What is the Future of Facebook Mobile and services?

Key Benefits:

• Overview of Facebook Mobile
• Consideration for Facebook and Mobile Operators cooperation
• Review of Mobile Phones supporting Facebook Mobile
• Evaluation of Facebook Development Tools
• Discussion of Facebook Mobile Business Models

Target Audience:

• Social Networking Experts
• Web Developers
• Business Development Managers
• Mobile Phone Manufacturers.
• Mobile Web Developers

Table of Contents

• Abstract

• Facebook Mobile - An Overview

• Introduction
• Using Facebook Mobile
• Mobile Text Messages
• Short Message Service (SMS)
• Multimedia Message Service (MMS)
• Mobile Uploads
• Mobile Web
• New Facebook Mobile Design
• Facebook Connect

• Facebook Mobile and Mobile Operators

• Overview
• Facebook Side - Facebook and Mobile Platform for Operators
• Mobile Operators Side - Mobile Operators need a Change
• Introducing Basic Facebook Rules to Mobile Operators

• Facebook Mobile Phones

• Introduction
• INQ1
• INQ1 Specifications
• Facebook Integration
• Address Book Synchronization
• Calendar Synchronization
• Photos Synchronization
• Social Networking Goal
• USA-Only Phone
• iPhone
• iPhone Web-Browsing Characteristics
• Great Support from Facebook
• Facebook Detection for iPhone
• iPhone Facebook Application Features
• Connect, Search, and Call People
• Sync Address Book
• Push Notifications
• Other Mobiles
• Motorola Cliq
• Nokia 5330 Mobile TV Edition
• Microsoft Windows Mobile
• Conclusion

• Facebook Mobile Application Development

• Overview
• Facebook Development Framework
• Facebook Connect
• FQL (Facebook Query Language)
• Facebook Markup Language (FBML / XFBML)
• Facebook JavaScript (FBJS)
• Facebook Client Libraries

• Facebook Mobile Business Models

• Overview of Facebook Mobile Usage Growth
• Advertising Business Model
• Philosophy of Advertisement Information Analysis
• Understand Visitors
• Evaluate Traffic Sources
• Improve Site Usage
• Achieve Mobile Goals
• Facebook - Mobile Operators Advertising Value-Added
• Mobile Operator Side
• The Other Powerful Side, Facebook
• Facebook Mobile Device Detection - Another Advertising Factor
• Conclusion
• Facebook Virtual Credits / Micropayment Business Model
• Affiliate Fees Business Model
• Mobile Gaming Applications
• Sample Mobile Game: mPlayIt Mobile Arcade
• Sample Mobile Game: Playfish
• Mobile Payment Business Model
• Mobile Applications Business Model

• Future of Mobile Facebook

• Future is Facebook Mobile
• Facebook Mobile and Location Based Services
• Social Networking Mobiles with Full Facebook Integration
• Facebook as E-Commerce Website
• More work with Mobile Operators

Table of Figures

• Figure 1 - Facebook Mobile Touch Site
• Figure 2 - INQ1
• Figure 3 - iPhone with Facebook Mobile
• Figure 4 - Synch Facebook Contacts
• Figure 5 - iPhone Facebook Push Notification
• Figure 6 - Motorola Cliq
• Figure 7 - Nokia 5330 Mobile TV Edition
• Figure 8 - Facebook Mobile Growth (/millions of users) 33