Brought to you by Global Information, Inc.
Who Are The Cardless? An Exploratory Analysis
- Published by: Mercator Advisory Group, Inc.
- Published: December, 2010
- Format : PDF /
- Delivery: E-Mail within 1-2 business days
- Product ID: 142221
Description
Abstract
As we have discussed in other documents, credit card holding by households dropped precipitously between 2009 and 2010 based on Mercator' s CustomerMonitor Survey Series data. But it is easy to overlook the fact that the consumer category growing fastest during this period is the cardless: those who do not hold a regular payment card of any type. Are these the "unbanked" by any other name? Not necessarily.
About Mercator Advisory Group:
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world' s largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors.
