The Future of Gift Cards is Not Plastics: E-gift Cards Offer a Number of Advantages for Consumers and Retailers

Abstract

Electronic gift cards mean that retailers do not need to get hung up on J-hooks to distribute their gift cards. Also known as virtual gift cards, e-gift cards are a code, password, or other authorization process that gives a consumer access to money that has been prepaid and associated with that code.

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Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world' s largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors.