Global Champagne Market Report: 2009 Edition

Abstract

The overall slowdown in champagne demand has been driven by global economic slowdown and declining consumer confidence. Consumers are looking for cheaper sparkling wines from Spain, Italy, and California. Exports to the US and the UK, the two largest markets for champagne outside of France have been hit hard. The major winemaking regions in France are reducing prices due to declining exports.

However, rising consumption of champagne in emerging markets has in some way compensated the decline in demand in traditional markets. Exports to Russia, China and India have increased substantially. Even though champagne market in these emerging economies has a relatively very low base but these emerging markets are expected to become the key driver of global market growth.

There is very intense competitive scenario in French champagne market. There is also increasing competition from cheaper sparkling wine producers. There are around hundred champagne houses, accounting for about ninety per cent of total exports.

By combining SPSS Inc.' s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

The report analyzes the global champagne market, with focus on France, US and the UK. Apart from providing a competitive landscape of the market, the report also profiles the major champagne houses, with a discussion of their key business strategies. It also analyzes the major developments that have taken place in the champagne market.

Table of Contents

1. Overview

• 1.1 Major Production Processes
• 1.2 Styles
• 1.3 Champagne Producers

2. Market Size

• 2.1 Global Market
  • 2.1.1 Market Size by Volume
  • 2.1.2 Market Size by Region

• 2.2 United States
  • 2.2.1 Wine Exports
  • 2.2.2 Top Markets
  • 2.2.3 Annual Sales

• 2.3 France
  • 2.3.1 Market Size by Volume

• 2.4 United Kingdom
• 2.4.1 Market Sales

3. Market Developments

• 3.1 Expansion of Champagne Zone
• 3.2 Emerging Markets
• 3.3 Prosecco - A Threat to Champagne
• 3.4 Innovation in Packaging

4. Competitive Landscape

• 4.1 Market Share

5. Company Profiles

• 5.1 LVMH
  • 5.1.1 Overview
  • 5.1.2 Business Strategies
  • 5.1.3 Moet & Chandon Stratetgy
  • 5.1.4 Veuve Clicquot Strategy
  • 5.1.5 Dom Perignon Strategy

• 5.2 Pernod Ricard
  • 5.2.1 Overview
  • 5.2.2 Business Strategies
  • 5.2.3 Focus on Strategic Brands
  • 5.2.4 Brand Premiumisation Strategy
  • 5.2.5 Expansion in Emerging Markets

• 5.3 Boizel Chanoine Champagne
  • 5.3.1 Overview
  • 5.3.2 Business Strategies
  • 5.3.3 Significant Investments
  • 5.3.4 Quality Sourcing
  • 5.3.5 Strong Distribution Network

• 5.4 Vranken-Pommery
  • 5.4.1 Overview

6. Industry Outlook

• 6.1 Market Forecast
• 6.2 Forecast Methodology
  • 6.2.1 Dependent and Independent Variables
  • 6.2.2 Correlation Analysis
  • 6.2.3 Regression Analysis

List of Tables

• Champagne Houses Shipment Growth by Volume (Q108)
• US Wine Exports by Value/Volume (2001-08)
• US Wine Exports by Destination & Value/Volume (2007-08)
• Top US Metro Markets for Sparkling Wine/Champagne (2007)
• Top US States for Consumption of Sparkling Wine/Champagne (2007)
• Shipments to US (2007-08)
• Wine Sales in US by Volume (2001-08)
• UK Wine Retail Market Share (2005/07)
• UK Champagne Market Sales by Value/Volume (2002-07)
• Pernod Ricard - Volume Sales of Brands (2007-08)
• Boizel Chanoine Champagne - Revenue by Segments (2005-07)
• Vranken-Pommery - Revenue by Segments (2006-08)
• Dependent & Independent Variables (2002- 2008)
• Correlation Matrix
• Model Summary - Coefficient of Determination
• Regression Coefficients Output

List of Charts

• Segments of Alcoholic Beverages
• Worldwide Champagne Shipments (2001-08E)
• Champagne Market Volume by Country (2007)
• Champagne Sales in France (2001-07)
• Champagne Brand Comparison
• Market Share in France (2007)
• LVMH Breakdown of Volumes by Category (2008)
• Global Champagne Market Forecast (2009-11E)