The US private label food market - forecasts to 2013

Abstract

In keeping with many other parts of the world, the US has a steadily expanding market for private label foods. Although it has been slower to gain a foothold compared with European nations such as the UK, more US consumers are now turning towards private label foods in the face of the economic downturn. Demand has also risen as a result of other factors, such as increasing food-price inflation and the wider availability of a greater range of private label foods.

Since 2003, the US private label market has expanded by almost 60%, compared with around 23% for the US retail food and drinks industry as a whole. As a result, private label now accounts for over 19% of market value, up from less than 15% in 2003. In volume terms, private label has increased its share of the overall market to almost a quarter (24%), up from around 20% in 2003.

By retail format, private label products are much more prevalent in larger grocery channels such as supermarkets, although other formats such as convenience stores and discount and dollar stores represent areas of potential future growth.

This new report from just-food examines the growing US market for private label foods and looks ahead to 2013 as to where the market will likely be heading.

Table of Contents

Chapter 1 - Introduction

Chapter 2 - Market overview

• US retail food market
• Distribution
• US private label market
• Milk
• Cheese
• Bread and bakery products
• Frozen foods
• Eggs
• Packaged fresh produce
• Ice cream
• Snack foods
• Biscuits
• Butter and margarine
• Confectionery
• Breakfast cereals
• Yoghurt
• Soup
• Pasta
• Cereal/granola bars
• Baby foods

Chapter 3 - Current trends

• Food price inflation
• Market consolidation
• E-commerce
• Technological developments
• Industry promotion
• Product innovation
• Premiumisation
• Ethical foods
• Economy
• Healthy

Chapter 4 - Consumer dynamics

• General shopping habits
• Attitudes towards private label
• Buying behaviour

Chapter 5 - Major US retail food groups

• Wal-Mart
• Background
• Market position
• Current developments
• Financial information
• Kroger
• Background
• Market position
• Current developments
• Financial information
• SuperValu Inc
• Background
• Market position
• Current developments
• Financial information
• Safeway Inc
• Background
• Market position
• Current developments
• Financial information
• Costco Wholesale Corporation
• Background
• Market position
• Current developments
• Financial information
• Others
• Ahold USA
• Delhaize America
• Publix Super Markets Inc
• 7-Eleven Inc
• Aldi
• Tesco
• Whole Foods Market
• Suppliers to the industry

Chapter 6 - International comparisons

• Europe
• Asia Pacific
• Latin America

Chapter 7 - The future

List of figures

• Figure 1: Shares of the US retail food market by value, 2008 (%)

List of tables

• Table 1: US retail food and drinks market by value, 2003-2008 (US$bn and %)
• Table 2: US private label food and drinks market by value, 2003-2008 (US$bn and %)
• Table 3: Private label' s share of the US retail food and drinks market by value and volume, 2003-2008 (%)
• Table 4: Major sectors of the US private label foods market by value, 2008 (US$m and %)
• Table 5: Wal-Mart financial results, year ending 2005-2009 (US$m)
• Table 6: Kroger Financial Results, 2004-2008 (US$m)
• Table 7: SuperValu financial results, year ending 2005-2009 (US$m)
• Table 8: Safeway financial results, 2004-2008 (US$m)
• Table 10: Costco financial results, 2004-2008 (US$m)
• Table 10: Private label shares of the retail grocery market in selected European countries by volume, 2007/2008 (%)
• Table 11: Forecast US retail food and drinks market by value, 2008-2013 (US$bn and %)
• Table 12: Forecast US private label market by value, 2008-2013 (US$bn and %)