

Premium chocolate represents a fast-growing and dynamic market in many parts of the world, with global sales having risen by over 18% within the last year. Sales and consumer awareness are both growing for a variety of reasons - these include wider availability of premium chocolate at the retail level and high levels of new product activity. Additionally, more consumers are becoming attracted to dark chocolate on account of its health benefits, while ethical concerns have increased demand for organic and Fairtrade chocolate, all of which tend to be positioned at the premium end of the market.
This is a brand new title from just-food, which focuses on the premium segment, which is attracting much interest from many of the large global players.
The report contains a wealth of market data including historic premium chocolate market values by country, financial stats for the major brands and market forecast trends for all major markets out to 2011.