Branded foods in Mexico - forecasts to 2013

Abstract

This report is the final part of a new series considering five countries known as the ' BRICM' economies - Brazil, Russia, India, China and Mexico - from the perspective of the branded/packaged food industry. The five countries are widely regarded as the ultimate emerging destinations for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries ' come of age' .

This series of just-food reports provides analysis and insight into the potential of the food sector in the five markets by considering the best-practice strategies employed by leading multinational and domestic manufacturers alongside trend analysis. Market value forecasts by category are provided to 2013, based on secondary research conducted by just-food in 2008. SWOT analyses are also included for at least one major domestic food company per country report.

just-food has ranked the five countries to provide an introductory overview into the potential for investment from a food company' s perspective. Perhaps unsurprisingly, considering the attention it has received within the global food industry over the past five years, China comes out on top, followed by India, Brazil, Russia and, finally, Mexico. Each report contains the ranking criteria and scoring system used.

This report analyses this expanding market, provides an insight into retail market trends, analyses the major branded foods categories and considers the best-practice strategies employed by leading multinational and domestic manufacturers. Consisting of over 11,000 words of analysis and commentary, and 13 data tables covering investment potential, market values and more, the key chapters of the report include:

• An introduction to the Mexican branded food and drinks market
• Detailed analysis of the mass grocery retail market in Mexico
• A breakdown of categories including analysis of bakery and cereals, confectionery, dairy and savoury snacks
• Trend analysis with forecasts to 2013

Table of Contents

Chapter 1 Introduction

• Aims and objectives of the report
• Report methodology
• The BRICM market
• BRICM food industry ranking
• Population size and growth
• Gross domestic product growth
• Packaged food market value

Chapter 2 The Mexican food and drink market

• Introduction
• Food price freezes
• Imports and exports
• Government assistance to the poor
• Future forecast

Chapter 3 Grocery retail market in Mexico

• Introduction
• Major players
• Wal-Mart: the number one retailer in Mexico
• Private-label opportunities

Chapter 4 Mexican food industry category analysis

• Confectionery
• Dairy
• Savoury snacks

Chapter 5 Domestic company focus: Grupo Bimbo

• Financial overview
• Background
• Best-practice strategy analysis
• Strong branding targeting the individual
• International growth plan
• SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats

Chapter 6 Trends analysis

• Introduction
• Eagerness to experiment
• Brand awareness
• Convenience and packaging
• Health and wellness
• Competition from the foodservice market
• Sustainability and ethical consumerism
• Future trend forecasts

List of tables

• Table 1: BRICM packaged food market investment potential ranking
• Table 2: Population size, 2002-2007 (' 000 and %)
• Table 3: Real GDP growth, 2002-2007 (%)
• Table 4: Packaged food market values, BRICM, 2002-2007 (US$m and %)
• Table 5: Mexico food and drink export value, 2001-2007 (US$bn and %)
• Table 6: Mexican packaged food market value forecasts, 2008-2013 (US$m and %)
• Table 7: Top 15 most active emerging retail markets, 2007 (%)
• Table 8: Mexico grocery retail sales value forecast, 2006-2013 (US$bn and %)
• Table 9: Estimated value share of retail formats, 2006 versus 2008 (%)
• Table 10: Estimated global grocery retail value share, by format, 2008 (%)
• Table 11: Mexico packaged food market value by selected categories, 2001-2007 (US$m and %)
• Table 12: Mexico packaged food market value forecasts by selected categories, 2008-2013 (US$m and %)
• Table 13: Mexico mobile telephone penetration forecasts, 2006-2013 (per 100 people and %)
• Table 14: Mexico unemployment forecasts, 2006-2013 (%)