SVP.52: Synology -- The Personal Storage Station

Abstract

This IDC Vendor Profile analyzes the business of Synology, a manufacturer of innovative storage products for the consumer, small office/home office (SOHO), and small business. The company is analyzed in terms of product strategy and opportunities and challenges.

This Vendor Profile is part of the Small Vendor Profile (SVP) Series, a special IDC initiative of IDC' s storage hardware, storage software, semiconductor, and compliance infrastructure groups. The goal of the SVP Series is to profile smaller "have you ever heard of" companies that have unique but compelling positions within these IDC services. Every client of at least one IDC service within one of the IDC groups listed will receive each and every vendor profile, regardless of which analyst authors the profile. The SVP Series runs from October 2008 through September 2009.

Table of Contents

• IDC Opinion
• In This Vendor Profile
• Situation Overview
• Company Overview
• Company Strategy
• Product Strategy
• Product/Service Offerings
• Key Differentiators/Strengths and Weaknesses
• Future Outlook
• Essential Guidance
• Advice for Synology
• Learn More
• Related Research
• Figure: Synology' s Product Choice Matrix