Personal Computing 2010 Top 10 Predictions

Abstract

This IDC study provides IDC' s top 10 predictions for the worldwide PC market in 2010. Each prediction is followed by analysis and the rationale for each prediction. This document offers the views of IDC' s PC analysts for what major trends will start, continue, or complete in 2010.

"Despite the economic crisis of last year, the PC industry managed to eke out a 2.8% shipment growth rate. Many of the trends that influenced the market in 2009 will continue to resonate in 2010, but in some cases with slight changes and in others with significant changes," said Richard Shim, research manager for IDC' s Personal Computing team. "Consumer adoption will continue to be the fuel, complemented by a commercial refresh. This will usher in a year of experimentation with new sub form factors and technologies, which will once again encourage innovation and new usage models in 2010."

Table of Contents

• Predictions
• In This Study
• Situation Overview
• Future Outlook
• Prediction 1: Ultrathins Will Be Under 5% of Total Portable PC Shipments
• Prediction 2: Mini Notebook Shipment Growth Will Drastically Slow and Plateau
• Prediction 3: Average Selling Price Declines Will Slow Dramatically
• Prediction 4: Embedded WiMAX Penetration in Portable PCs Will Surpass Embedded 3G
• Prediction 5: Share of All-in-One Desktops Will Double
• Prediction 6: Portable PCs Will Account for Over 60% of All PC Shipments
• Prediction 7: Ten Percent of New Enterprise Desktop Clients Will Be Virtual
• Prediction 8: Touch-Enabled Portable and Desktop PCs Will Gain Little Traction
• Prediction 9: Apple' s Launch of the iPad Will Not Spur Increased Sales of Windows-Based Tablet PCs
• Prediction 10: DVD Will Remain the Dominant Optical Drive Type in PCs
• Essential Guidance
• For Hardware Vendors
• For Software Developers
• Learn More
• Related Research
• Synopsis