Japan eLearning 2009-2013 Forecast and 2008 Review

Abstract

This IDC study (which is a translation of the Japanese report IDC #J9330102), estimates the size of the Japan corporate elearning market from 2007 to 2008 and presents a forecast for 2009 to 2013. eLearning among companies in Japan has expanded steadily on the back of the demand for compliance education; however, system usage fees and the pressure on falling prices have increased with a continuous downward trend of content prices and the widespread use of software as a service (SaaS)/application service provisioning (ASP) models. Although the Japan elearning market will continue to expand steadily, IDC believes that the growth rate will decrease gradually and that the market will approach maturity. Due to the impact from the global economic crisis, IDC expects the year-over-year (YoY) growth rate to decline in 2009 and 2010. Cutbacks on employee education/training expenses will lead to a curtailment of elearning spending; however, as a shift from classroom-based training to elearning is gaining momentum due to the curtailment of expenses, IDC forecasts that the elearning market will maintain a positive growth despite the impact from the economic crisis.

As the market matures, vendors are reexamining the positioning of their elearning business. One direction is to transcend the boundary of elearning and shift to strategic human resource (HR) consulting. The other direction is to position elearning as part of the outsourcing business and specialize the operation of elearning systems. "Vendors should focus on strategic HR consulting and the development of SaaS/ASP business model and strive to create new market opportunities," analyzes Mimei Ito, research manager, IT Services, IDC Japan.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• User Survey Regarding the Use of eLearning
• Definitions
• Corporate Education
• Definition of eLearning Market
• Situation Overview
• Market Group Overview
• Maturing Japan Corporate eLearning Market
• Changes in Vendors' Positioning of the eLearning Business
• User Survey on the Use of eLearning
• eLearning Utilization
• Purpose of Using and Reasons for Not Using Elearning
• Impact of the Economic Crisis
• eLearning Content
• Acquisition of Qualifications by Elearning
• Operation of Elearning System
• Use of eLearning-Related Services
• Requirements for eLearning
• Selection Criteria of Elearning System
• Future Outlook
• Forecast and Assumptions
• Japan Corporate eLearning Market Forecast
• Impact of Economic Crisis
• Market Maturity
• Use of SaaS/ASP Model
• Development of Strategic Human Resource Consulting
• Market Forecasts by Segment
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Table: Profiles of Respondent Companies by Company Size (Employee Numbers) and Industry
• Table: eLearning Utilization by Company Size
• Table: eLearning Utilization by Industry
• Table: Purpose of Using eLearning by Company Size
• Table: Reasons for Not Using eLearning by Company Size
• Table: Impact of Economic Crisis by Company Size
• Table: Impact of Economic Crisis by Industry
• Table: eLearning Contents by Industry
• Table: Management Qualifications/Certifications to be Achieved through Enhanced eLearning
• Table: IT Qualifications/Certifications to be Achieved Through Enhanced eLearning
• Table: Other Qualifications/Certifications to be Achieved through Enhanced eLearning
• Table: Operation Types of eLearning System by Company Size
• Table: Procurement of eLearning Services by Company Size
• Table: Requirements/Issues in Using eLearning Systems by Industry
• Table: Selection Criteria of eLearning System by Company Size
• Table: Key Forecast Assumptions for the Japan eLearning Market, 2009–2013
• Table: Japan eLearning Market Forecast by Segment, 2007–2013
• Table: SaaS/ASP Utilization by System Type
• Figure: Respondents' Views
• Figure: Changes in Positioning of the eLearning Business
• Figure: Scope of Talent Management
• Figure: Japan eLearning Market Forecast by Segment, 2007–2013
• Figure: Japan eLearning Market Year-Over-Year Growth Rate Forecast, 2007–2013