Fragrances in Hair Care in Russia

Ingredient fragrance volumes in hair care in Russia are set to rise from 627 tonnes in 2010 to 655 tonnes in 2013. Even though it remains a small market, it is witnessing growth. Russians tend to choose hair care products more carefully looking for product features that fit their specific hair type. In response to this trend, manufacturers are offering a growing variety of fragrance variants and products that contain specific ingredients for different hair treatments.

• This report examines the key fragrances prevalent in hair care and identifies opportunities and issues in fragrance variants for the future.
• The fragrances are measured in tonnes and refer to the volume of fragrance used in formulating each category, as sold to consumers in a given year.
• Euromonitor International defines hair care as comprising the following core categories, of which shampoos accounts for 88.8% of all ingredient volumes in 2011.

Growing diversity of products available to consumers

Growing diversity of products in hair care contributes to increasing volumes of fragrance ingredients used in hair care. More sophisticated fragrances are being used more often as innovation is increasing within products.

Demand for natural ingredients is driving fragrance development

Consumers tend to choose hair care products with fragrances associated with organic and natural ingredients including herbs, fruits and vegetables, and dairy products due to the steadily growing health and wellness trend.

Popularity of niche variants is growing

Russians tend to choose hair care products more carefully looking for product features designed specifically for their hair type. In response to this manufacturers offer a growing variety of fragrance variants based on multiple specific hair treatment concepts and that contain a variety of ingredients.

More exotic fragrances are emerging onto the market

Russians who buy hair care products are now looking for more unusual and exotic fragrances. Along with traditional fragrances, variants such as edelweiss, pomegranate, and brewer's yeast are now seen on the market.

Men's hair care products grow in fragrance diversity

The popularity of products designed specifically for men is growing due to the increasing popularity of men's personal care generally. Traditional water and fresh fragrances typically used in men's products are developing into sophisticated fragrance variants including exotic fruit and plant fragrances.

INTRODUCTION

CONCEPT DRIVERS

FRAGRANCE VOLUMES

SHAMPOOS

CONDITIONERS

SALON HAIR CARE