Salon Hair Removal Market Spain 2007 (Spanish Depilatory Market)

Abstract

Demand is very strong for hair removal or depilatory treatments in Spanish salons. Women in Spain are among the "heaviest" users of professional hair removal treatments. They depilate or remove hair from more body parts, and start to depilate at an earlier age than in other European countries. The market is growing at more than 20% per annum, as Spanish women have begun to depilate more than the "traditional body zones" and as men become important clients for hair removal treatments.

Hair removal is one of the top five salon services and can account for approximately 33% of beauty salon and spa revenues in Spain. Spending is aesthetically driven as people use salon depilatory services to enhance their personal appearance by removing unwanted hair.

Wax is the leading hair removal or depilatory method in Spanish beauty salons / spas. It is closely followed by laser devices, including Intense Pulses Light (IPL), and electric devices and tools.

The traditional beauty salon, which specialises in waxing, accounts for most of the hair removal market. however, new market entrants, among them, the medspas (or medical spas) that specialise in laser and IPL hair removal treatments are increasing their sales.

In Spain, different players compete for control of the growing and profitable laser hair removal market, and indeed other new non-surgical beauty services. There is competition between medical profession (doctors), and beauty industry (laser technicians) about who will control the laser business. There is no recognised training certification for laser technicians.

Spending on, and prices of, hair removal will increase, largely due to the greater demand for the more expensive laser, and IPL treatments.

Body areas or zones depilated include legs, brows, upper lip, underarms, groin ("Brazilian"), bikini line.

Hair removal treatments include waxing, laser, laser diode, electric and tweezer

Table of Contents

TABLE OF CONTENTS

SECTION REPORT STRUCTURE

DATA SOURCES

• TABLE 1 The market experts panel

SECTION 1 - REPORT SUMMARY

• TABLE 2 The professional hair removal (HR) market in Spain at a glance
• The % of salons offering HR
• HR market value (treatments and products)
• Top HR methods
• Leading brands
• Leading types of service providers
• Data caution

SECTION 2 - HR MARKET SIZE, TRENDS, AND CONSUMER PROFILES

• TABLE 3 HR market size in professional channel
• HR as % of salon business
• HR as % of clients using
• HR seasonality
• HR trends
• HR trends - impact of new service providers on traditional salons
• HR consumer profiles
• TABLE 4 HR consumers - frequency of visits
• Reasons to use HR

SECTION 3 - HAIR REMOVAL METHODS

• TABLE 5 Top HR methods
• Wax versus other methods
• Changes in demand
• HR problems
• HR solutions
• Electric HR
• Brazilians

SECTION 4 - HAIR REMOVAL BODY PARTS

• TABLE 6 Body parts depilated (ranked top 5)
• TABLE 7 Body parts “most sensitive” for hair removal
• Special methods for sensitive body parts

SECTION 5 - HAIR REMOVAL BRANDS

• TABLE 8 Top brands in salon hair removal
• Notes on brands identified
• Important brands in the beauty salon spa channel

SECTION 6 - HAIR REMOVAL SPENDING AND PRICES

• TABLE 9 Average spending, and spending on top HR service
• Source
• Spending on HR
• HR price trends
• TABLE 10 HR spending (differences wax and lasers over time)
• Frequency of spending? One time versus every month and a half?
• TABLE 11 Prices (in €) HR treatments by body part (wax only)
• TABLE 12 Prices (in €) HR treatments by body part (Laser and IPL)

SECTION 7 - PROFILES OF BEAUTY SERVICE BUSINESSES (BSB) OFFERING HAIR REMOVAL

• TABLE 13 Service providers identified as important in HR market
• PROFILES
• TABLE 14 The top 8 services in a HR franchise

SECTION 8 - THE BEAUTY SERVICE BUSINESSES (BSB) MARKET STRUCTURE AND SIZE

• TABLE 15 The BSB market in Spain at a glance
• Data conflict
• Grey market
• BSB - geography
• BSB - types of units
• Beauty services - new types
• TABLE 16 Beauty service businesses - distribution by size
• TABLE 17 Franchise-operated sizes (average and large)

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)

• Symbols used in tables
• Foreign characters
• GSP formats
• Diagonal Reports Ltd.