Mexican Professional Beauty Market 2007

Abstract

REPORT SUMMARY

The beauty services market is large. There are estimated to be more than million dollar businesses providing professional beauty and beauty related services that experts estimate could generate revenues a year. The market is changing, and new types of players include national franchises and spas. Their distribution mirrors that of the population and is concentrated in the larger cities in Mexico.

DATA SOURCES

Mexico data issues

Data sources consulted for this report include - among others -

• trade and professional organizations, organizers of exhibitions, training centres, and their publications,
• product suppliers (manufacturers and distributors) and their company reports and web sites,
• along with the more than 50 operators of businesses providing professional beauty services, that is, important hair and beauty salons, spas, and medspas. Another 20 were also contacted but for variety of reasons felt unable to contribute.

  Other sources include Diagonal Reports (DR) research - the most recent, as well as previous.

  The market experts consulted stress the shortage of accurate, up-to-date data. They note that the reference year for nationwide data can be two or more years ago. This is because large-scale surveys of this fragmented market are carried out and updated infrequently, usually every three years. The report refers to the latest available data, from organizations such as CANIPEC.

  The mapping of some segments has only begun, for example, the newly established spas and spas in hotels.

  Experts note that both suppliers and salon / spa salon / spa operators are private companies. They are not obligated to make their financial data public. Further, suppliers tend to be familiar only with their own sales, and not with the total market. Also, some do not supply every product category. For example, a company may supply face and body care, but not nail care products.

  There is data conflict among the different sources. The conflict can be about the size of the beauty services market, that is, about the numbers of beauty salons, salon employment, and salon turnover. Conflict can be due to a number of factors, the most important of which is that different data sources may count different types of outlets. Official data does not include the large informal beauty services market.
  
  

Table of Contents

• TABLE OF CONTENTS
• REPORT STRUCTURE
• SECTION 1 - REPORT SUMMARY
  • TABLE 1 Beauty services market Mexico at a glance
  • Top brands
  • Market value
• SECTION 2 - DATA SOURCES
  • Mexico data issues
  • GRAPH A The market experts in Mexico (service suppliers by type)
• SECTION 3 - BEAUTY SERVICE BUSINESSES MARKET (SIZE, STRUCTURE)
  • TABLE 2 Beauty service businesses in market (units and types)
  • The many types of businesses in professional beauty market
  • TABLE 3 Salons hair/beauty (units and employees)
  • Salon spas (hair and beauty)
  • TABLE 4 Salons hair/beauty (%) by type
  • TABLE 5 Salons hair/beauty (%) breakout by size
  • TABLE 6 Salons hair/beauty (%) breakout by employees per unit
  • TABLE 7 Salons hair/beauty (%) revenues (Peso MXN) annual
  • Value of stock, equipment
  • TABLE 8 Salons hair/beauty (%) breakout by client spending per visit
  • TABLE 9 Consumer profiles
  • TABLE 10 Salon spa (%) breakout of chains by number of units
  • TABLE 11 Spa market, by type in Mexico
  • The new spa segment
  • Spa - clarity called for
  • TABLE 12 Spa consumer profiles (numbers and spending)
  • Medspas and their impact
• SECTION 3 - BEAUTY SERVICES MARKET - GEOGRAPHY
  • TABLE 13 Professional beauty (%) by geographical area
  • TABLE 14 Cities where professional beauty is concentrated
  • Sector by geography
  • TABLE 15 Spa locations in Mexico (2005)
  • Mexico the 31 states
• SECTION 4 - BEAUTY SERVICES MARKET - SIZE OF BUSINESSES
  • Unit sizes
  • TABLE 16 Salons spas - examples of sizes (national franchise, per unit)
  • TABLE 17 Salons spas - examples of sizes (by type)
  • TABLE 18 Salons spas, examples of sizes (area and staff per unit)
  • TABLE 19 Salons spas - example sizes (investment/revenues per unit)
• SECTION 5 - BEAUTY SERVICES MARKET - REVENUE SOURCES
  • TABLE 20 Beauty services - revenues (%) breakout
  • Revenue sources / experts' note of caution
  • Service menus
  • TABLE 21 Service menus (spa, medspa)
  • TABLE 22 Treatments - hair and beauty (the top 5)
  • Special event business
  • TABLE 23 Treatments hair (the top 6)
  • Changes in hair care
  • TABLE 24 Treatments spas / medspas ranked (the top 5)
  • Massages
  • Lasers
  • Weight related
  • Medical supervision
  • TABLE 25 Treatments - spas / medspas (top 4) fastest growth
  • Best performers and growth rates
  • Demand drivers
  • New service combinations
  • TABLE 26 Product retail - (%) of clients buying, and spending
• SECTION 7 - BRANDS PRODUCTS AND EQUIPMENT
  • Beauty brands
  • Brands identified
  • TABLE 27 Brands by category hair care (12 names)
  • Brand(s)
  • TABLE 28 Brands by category skin care and spa (8 names unranked)
  • TABLE 29 Brands by category medspa (8 names unranked)
  • TABLE 30 Brands by category laser treatments (5 names unranked)
  • TABLE 31 Brands by category wax and tanning (9 names unranked)
• SECTION 8 - BEAUTY SERVICES MARKET - BEST PERFOMERS AND TREND SETTERS
  • TABLE 32 Leading beauty businesses, including celebrity (14 names)
  • Ownership of top businesses
  • Celebrity status salons (8 names)
  • Celebrity reputations
  • Award winning salons / spa salons / spas
  • Training, professional development of industry
  • Training abroad
  • TABLE 33 Professional training institutes (12 names)
• SECTION 9.1- PROFILES - salons (hair beauty)
  • TABLE 34 Companies profiled - salons spas hair/beauty (23 names)
• SECTION 9.2 - PROFILES - MEDSPAS
  • TABLE 35 Companies profiled - medspas (12 names)
• SECTION 9.3 Profiles - thermal spas
  • TABLE 36 Companies profiled - thermal spas (15 names)
• SECTION 10 - PROFILES - AGENCIES, ASSOCIATIONS ET. AL.
  • Industry associations
  • Trade shows (expos) and competitions
  • Magazines (selected)
• SECTION 11.1 - APPENDIX MAPPING THE “SPA” MARKET - DEFINITIONS
  • Spa classifications (Mexico)
  • Medspa - a changing definition
  • Not continue the industry debate
• SECTION 11.2 - APPENDIX - BEAUTY SERVICES - PRICING
  • TABLE 37 Prices - spa services (MXN Pesos)
  • TABLE 38 Prices tanning services (MXN Pesos)
  • TABLE 39 Prices massage (MXN Pesos)
  • TABLE 40 Prices hair services (MXN Pesos)
  • TABLE 41 Prices beauty services (MXN Pesos)
  • TABLE 42 Prices hair removal services (MXN Pesos)
  • TABLE 43 Prices - medspas massage (MXN Pesos)
  • TABLE 44 Prices -- medspas - beauty (MXN Pesos)
  • TABLE 45 Prices - medspas - hair removal services (MXN Pesos)
  • TABLE 46 Prices - thermal spas - massage (MXN Pesos)
  • TABLE 47 Prices -- thermal spas - beauty services (MXN Pesos)
• INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
• GLOSSARY AND SYMBOLS USED IN TABLES
  • Symbols used in Tables
  • Foreign characters
  • GSP formats
• DR STATEMENT
  • Report
    • Title: The Professional Beauty Salon Market Mexico 2007 (Market Size and Structure)
    • Published: October 2007
    • Series: The Professional Beauty Market Salon - Spa - Hotel - Med - Spa Market Series 07