Kitchen Furniture Distribution in Italy

This report analyses the performance of kitchen furniture consumption in Italy by geographical area (North West, North East, Central, South and Islands), display area dedicated to kitchens in the point of sale and number of kitchens sold. The report also provides the current breakdown of kitchen furniture consumption for each Italian region and province.

Kitchen furniture sales with reference to the features of the kitchen shape (linear, L/U/II-shaped, with island, with peninsula), type of kitchen (classic, rustic, modern) and average price are also analyzed.

The report outlines an identikit of the sample point of sale by using indicators such as: total display area, display area dedicated to kitchens, leading brands used.

Particular attention is given to the relationship with suppliers (brands used, opinions on brands, indicators of service efficiency of some leading brands). Among the brands considered in the report: Snaidero, Scavolini, Lube, Veneta Cucine, Atma, Stosa, Febal, Copat, Berloni, Euromobil.

The analysis of the quality of the service in the single kitchen furniture store enables a comparison of a homogeneous group of kitchen furniture manufacturers by using the following efficiency indicators: frequency/ease of contacts; skill of staff; fidelity to the distribution channel; punctuality in delivery times and timeliness; after-sales technical assistance and customer satisfaction; prices; average unit margin on products sold; reliability; size of assortment; project design, ease in the mounting; innovation; brand awareness and advertising campaigns; promotion policy; support in realising the layout.

A chapter of the report considers the purchase process of household appliances sold with kitchens, the sales arguments used, the leading brands and the opinions on brands.

The report also offers profiles of the major mass merchandising players operating on the Italian market with addresses of 3500 selected kitchen furniture point of sale.

Pages: 139

Language: Italian

Methodology and basic data

• The aim of the research, methodology and main results
• The sample interviewed

General features of the point of sale

• Display area dedicated to kitchens
• Kitchen furniture brands

Kitchen furniture sales and the major kitchen furniture brands

• Kitchen furniture brands used
• The kitchen product sold
• Leading brands and changes of suppliers during the last years
• Opinions on the features of the kitchen furniture brands

The management of the point of sale

Sales and distribution of the household appliances

• Major household appliances brands used
• Purchase and sale of household appliances
• Opinions on the features of the major household appliances brands

• Comparison: Ariston, Candy, Franke, Indesit, Rex, Smeg, Whirlpool
• Comparison: Aeg, Bosch, Foster, Gaggenau, Miele, Nerff, Siemens
• Comparison: Propeller, Faber, Falmec

Profiles of the major distribution chains

• Ikea
• Mercatone Uno
• Conforama
• Emmelunga
• Mete
• Semeraro
• Mondo Convenienza
• SME e Bergamin
• Grancasa
• Casa Mercato
• Rud Arredamenti
• Asta Mobili
• Casa Berloni
• Compagnia del Mobile
• Cooky Store

Attachment: addresses of 3500 selected point of sale

All Csil reports are based on Csil' s original research, undertaken by Csil' s team of in-house researchers. Sources include: personal and telephone interviews, trade magazines, trade associations, company annual reports, product brochures, directories, Csil' s databases, official statistical sources.