Furniture distribution in the Netherlands

Abstract

Summary: Highlights of this Report

Home furniture consumption in the Netherlands recorded a total value of Euro 4 billion at retail prices.

In the Netherlands the majority of home furniture sales are made through the specialist channel: the country is among the five European countries where specialist retailers have the largest market share. A typical distribution format is the boulevard, so called Woonboulevards when dealing with furnishings products. Among the most widespread franchises in Woonboulevards there are Bo Concept, Profijt and Piet Klerkx. Woonboulevards also include franchised sales outlets belonging to foreign groups or those that specialise in the sale of imported furniture, as Ligne Roset and Asian Living.

This report on the home furniture retail industry in the Netherlands includes:

• Macroeconomic indicators with information on Dutch economy;
• Trend and value of home furniture consumption;
• Analysis of home furniture imports by segment (upholstered furniture, non upholstered-seats, kitchen furniture, dining and living room furniture, bedroom furniture) and by country;
• Home furniture sales by distribution channels and retail formats (Upholstery specialists, Kitchen specialists, Bedroom specialists, Large scale furniture specialists, Furniture discount stores, Specialists in RTA furniture/ Jeune Habitat, Equipement du Foyer, Furnishing and decoration specialists, Department stores, DIY);
• Short profiles of major home furniture distributors with analyses of sales performances;

Addresses of about 50 companies mentioned in the report are included.

Table of Contents

Contents and selected companies mentioned

THE FURNITURE DISTRIBUTION IN THE NETHERLANDS

Economic overview

• Macroeconomic indicators
• Trend of residential investments and comparison with Euro Area
• Total GDP and private consumption
• Households disposable income by region
• Population by region

Home furniture consumption

Home furniture imports

• Home furniture. Imports by country and by area of origin (data at factory prices)
• Home furniture. Imports by segment. Percentage values of total imports
• Home furniture imports by segment. Annual % changes at current prices
• Upholstered furniture. Imports by country at factory prices
• Bedroom furniture. Imports by country at factory prices
• Kitchen furniture. Imports by country at factory prices
• Furniture for dining and living room. Imports by country at factory prices

Fairs

Home furniture distribution channels

• Breakdown of home furniture sales by distribution channels: specialist retailers (small scale independent retailers, buying group and franchising, independent furniture chains), non-specialist retailers, others
• Netherlands and Europe. Kitchen sales sold by kitchen specialists and furniture retailers

Retail formats and distributors

Leading furniture distributors

• Home furniture sales and number of stores in a sample of distributors
• Short Profiles of Furniture Specialist Distributors (furniture chains, upholstery specialists, bedroom specialists, kitchen specialists, buying group and organized furniture chains)
• Short Profiles of Non Specialist Distributors (Department stores, mail order, DIY)

Addresses

Selected companies mentioned:

• Beter Bed, Euretco, IKEA, Intres, Leen Bakker, Habufa, Tulpa Keukens