WRITING INSTRUMENTS AND ART SUPPLIES

Abstract

WRITING INSTRUMENTS AND ART SUPPLIES - 2006/2007 MARKET OUTLOOK has been prepared by Business Trend Analysts, Inc. We serve business clients in the U.S. and abroad with a wide range of information services, including on-shelf studies, multiclient projects, and custom research reports.

The BTA Business Information Reports are specifically designed to aid the busy, action-oriented executive in evaluating current performance and planning for the future. Each report contains a wealth of statistics and data, supported by objective analysis and commentary.

The information for this report was derived from statistical and other sources which we deem reliable. Forecasts for the report are restricted to those areas which we feel can be projected with a reasonable degree of accuracy, given the current state of econometric and other forecasting techniques.

In the statistical tables included in this report, columns may not add exactly to their totals due to independent rounding. It should also be noted that growth rates may have been calculated using unrounded numbers.

Table of Contents

SECTION I: OVERVIEW OF THE U.S. WRITING INSTRUMENTS AND ART SUPPLIES INDUSTRY

Analysis:

• Market Overview
• Overall Sales
• Areas of Growth
• Distribution
• The Rise of Private Label
• Foreign Trade
• Advertising

SECTION II: THE U.S. MARKET FOR WRITING INSTRUMENTS AND ART SUPPLIES

Part A: The Overall Market

Analysis:

• Historical, Current, and Future Sales
• Comparison of Segments
  • Pens
  • Art Supplies
  • Markers
  • Pencils
  • Desk Sets

Tables:

• U.S. Manufacturers' Sales of Writing Instruments and Art Supplies:
  • Total
  • By Type
  • Product Mix
  • Growth Trends, by Type

Part B: The U.S. Market for Pens

Analysis:

• Overview
• Ballpoint Pens
  • Overall
  • Nonrefillable vs. Refillable
• Roller Ball Pens
• Fountain Pens
  • Overall
  • Regular vs. Calligraphy

Tables:

• U.S. Manufacturers' Sales of Pens:
  • Total
  • Average Prices
  • By Type
  • Product Mix
  • Growth Trends, by Type
• U.S. Manufacturers' Sales of Ballpoint Pens:
  • Total
  • Average Prices
  • By Type
  • Product Mix
  • Average Prices, by Type
• U.S. Manufacturers' Sales of Roller Ball Pens:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Fountain Pens:
  • Total
  • Average Prices
  • By Type
  • Product Mix
  • Average Prices, by Type

Part C: The U.S. Market for Art Supplies

Analysis:

• Overview
• Crayons
• Art Materials
• Artists' Equipment
• Tables:

• U.S. Manufacturers' Sales of Art Supplies:
  • Total
  • By Type
  • Product Mix
  • Growth Trends, by Type

Part D: The U.S. Market for Markers

Analysis:

• Overview
• Coloring Markers
• Writing Markers
• Highlighters
• White Board Markers
• Art Markers
• Other Markers

Tables:

• U.S. Manufacturers' Sales of Markers:
  • Total
  • By Type
  • Product Mix
  • Growth Trends, by Type
• U.S. Manufacturers' Sales of Coloring Markers:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Writing Markers:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Highlighters:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of White Board Markers:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Art Markers:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Other Markers

Part E: The U.S. Market for Pencils

Analysis:

• Overview
• Woodcased Pencils
  • Product Overview and Innovation
  • Manufacturers' Sales
• Mechanical Pencils
  • Product Overview and Innovation
  • Manufacturers' Sales

Tables:

• U.S. Manufacturers' Sales of Pencils:
  • Total
  • Average Prices
  • By Type
  • Product Mix
  • Growth Trends, by Type
• U.S. Manufacturers' Sales of Woodcased Pencils:
  • Total
  • Average Prices
• U.S. Manufacturers' Sales of Mechanical Pencils:
  • Total
  • Average Prices
  • By Type
  • Product Mix
  • Average Prices, by Type

Part F: The U.S. Market for Desk Sets

Analysis:

• Overview
• Manufacturers' Sales
• Prices
• Tables:

• U.S. Manufacturers' Sales of Desk Sets:
• Total
• Average Prices
• Growth Trends

SECTION III: FACTORS AFFECTING DEMAND FOR WRITING INSTRUMENTS AND ART SUPPLIES

Analysis:

• Overview
• Economic Impact
• Females in the Workforce
• School Enrollment Trends
• Population Trends
• Tables:

• U.S. Gross Domestic Product
• U.S. Disposable Personal Income:
  • Total
  • Per Capita
• U.S. Personal Consumption Expenditures:
  • Total
  • Per Capita
• Consumer Confidence Index
• Total Employees on Nonfarm Payrolls
• Number of Service-Producing Employees:
  • By Sector
  • Job Mix
• U.S. Civilian Labor Force, by Gender
• U.S. Household Distribution, by Income Level
• School Enrollment Trends, by Education Level
• Back-to-School Expenditures, by Education Level
• Index of Average Weekly Sales of Selected Writing Instruments and Accessories During the Back-to-School Season
• Number of Births in the U.S.
• U.S. Population Trends and Projections:
  • Total
  • By Age Group
  • Age Distribution
  • Household Trends
  • By Region
  • By State
  • State Distribution

SECTION IV: PRICING TRENDS IN THE U.S. WRITING INSTRUMENTS AND ART SUPPLIES INDUSTRY

Analysis:

• Overall Trends
• Comparison of Major Segments
• Pens
• Markers
• Woodcased Pencils, Crayons, and Chalk
• Artists' Equipment and Supplies

Tables:

• Producer Price Indexes:
  • Pens, Pencils, and Artists' Materials:
    • Total
    • By Type
  • Pens, by Type
  • Ballpoint and Roller Pens, by Type
  • Markers
  • Pen and Mechanical Pencil Parts
  • Woodcased Pencils, Crayons, and Chalk, by Type
  • Woodcased Pencils, by Type
  • Artists' Equipment and Supplies
  • Artists' Supplies, by Type
  • Suggested Retail Prices for Selected Writing Instruments, by Company and Brand

SECTION V: DISTRIBUTION TRENDS IN THE U.S. WRITING INSTRUMENTS AND ART SUPPLIES INDUSTRY

Analysis:

• Changing of the Guard
• Discount Stores
• Drug Stores
• Food Stores
• Office Superstores
• Specialty Retailers
• Commercial Trade Channel

Tables:

• Share of U.S. Manufacturers' Domestic Dollar Sales, by Trade Channel:
  • Writing Instruments
  • Drawing and Coloring Supplies and Drafting and Art Supplies
• Comparison of Shares of U.S. Manufacturers' Domestic Dollar Sales of Writing Instruments, Drawing and Coloring Supplies, and Drafting and Art Supplies:
  • Discount Stores
  • Drug Stores
  • Food Stores
  • Office Superstores
  • Specialty Retailers
  • Wholesale Clubs
  • Mass Retail Stores
  • Commercial Office Product Wholesalers
  • Contract Stationers
  • Mail-Order Trade Channel
  • Office Product Retailers/Dealers
  • Institutional School Supply Wholesalers
  • Internet Commerce
  • All Other Channels
• Top Ten Brands of Writing Instruments in Drug Stores:
  • Ranked by Dollar Sales
  • Ranked by Unit Sales

SECTION VI: STRUCTURAL TRENDS IN THE U.S. WRITING INSTRUMENTS AND ART SUPPLIES INDUSTRY

Analysis:

• Industry Sales
• Gross Operating Margin
• Vertical Integration
• Labor Productivity
• Capital Expenditures
• Manufacturing Establishments

Explanation of Terms

Tables:

• The U.S. Writing Instruments and Art Supplies Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories
  • Number of Manufacturing Establishments:
    • By Segment
    • By Employment Size and by State
• The U.S. Pen and Mechanical Pencil Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories
  • Number of Manufacturing Establishments:
    • Total
    • Number of Employees and Annual Payroll, by State
    • By Employment Size and by State
• The U.S. Lead Pencil and Art Goods Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • New Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories
  • Number of Manufacturing Establishments:
    • Total
    • Number of Employees and Annual Payroll, by State
    • By Employment Size and by State
• The Plant Manager's Workbook:
  • How to Use This Section
  • Gathering Your Data
  • Developing Your Ratios
  • How Does Your Plant Stack Up?

SECTION VII: INTERNATIONAL TRADE OF WRITING INSTRUMENTS AND ART SUPPLIES

Analysis:

• Trade Balance
• U.S. Apparent Consumption and Import Penetration
• Top Import Sources
• Top Import Product Categories
• Exports as a Percentage of U.S. Manufacturers' Sales
• Top Export Destinations
• Top Export Product Categories

Tables:

• U.S. Balance of Trade for Writing Instruments and Art Supplies:
  • Total
  • By Product Category
• U.S. Apparent Consumption of Writing Instruments and Art Supplies
• Import Penetration in the U.S. Market for Writing Instruments and Art Supplies
• Exports as a Percentage of U.S. Manufacturers' Sales of Writing Instruments and Art Supplies
• U.S. Imports of Writing Instruments and Arts Supplies:
  • Total
  • Top Ten U.S. Import Sources
  • Dollar Market Shares of the Top Ten U.S. Import Sources
  • By Type
  • By Country of Origin and by Type:
    • Ballpoint Pens
    • Refills for Ballpoint Pens
    • Balls for Ballpoint Pens
    • Felt-Tipped and Other Porous-Tipped Pens and Markers
    • India Ink Drawing Pens
    • Fountain Pens, Stylograph Pens, and Other Pens, Not Elsewhere Specified or Included
    • Pen Nibs and Nib Points
    • Refill Cartridges
    • Parts of Ballpoint and Fountain Pens, Other than Balls for Ballpoint Pens
    • Parts of Pens, etc., Not Elsewhere Specified or Included
    • Desk Sets
    • Propelling or Sliding Pencils:
      • With Mechanical Action
      • Not Elsewhere Specified or Included
    • Artists', Students', or Signboard Painters' Colors:
      • Colors in Sets
      • Not Elsewhere Specified or Included
    • Modeling Pastes
    • Tailors' Chalk
    • Pencil Sharpeners
    • Pencil Leads, Black or Colored:
      • Not Over 1.5 mm in Maximum Cross-Sectional Dimension
      • Over 1.5 mm in Maximum Cross-Sectional Dimension
    • Pencils and Crayons:
      • With Leads Encased in a Rigid Sheath
      • Not Elsewhere Specified or Included
    • Slates and Boards with Writing or Drawing Surfaces
• U.S. Exports of Writing Instruments and Arts Supplies:
  • Total
  • Top Ten U.S. Export Destinations
  • Dollar Market Shares of the Top Ten U.S. Export Destinations
  • By Type
  • By Country of Destination and by Type:
    • Ballpoint Pens
    • Refills for Ballpoint Pens
    • Felt-Tipped and Other Porous-Tipped Pens and Markers
    • India Ink Drawing Pens
    • Fountain Pens, Stylograph Pens, and Other Pens, Not Elsewhere Specified or Included
    • Pen Nibs and Nib Points
    • Parts of Pens, etc., Not Elsewhere Specified or Included
    • Desk Sets
    • Propelling or Sliding Pencils:
      • With Mechanical Action
      • Not Elsewhere Specified or Included
    • Artists', Students', or Signboard Painters' Colors:
      • Colors in Sets
      • Not Elsewhere Specified or Included
    • Modeling Pastes
    • Pencil Leads, Black or Colored
    • Pencils and Crayons:
      • With Leads Encased in a Rigid Sheath
      • Not Elsewhere Specified or Included
    • Slates and Boards with Writing or Drawing Surfaces

SECTION VIII: ADVERTISING AND PROMOTIONAL TRENDS IN THE U.S. WRITING INSTRUMENTS AND ART SUPPLIES INDUSTRY

Analysis:

• Current and Future Media Expenditures
• Top Advertisers and Recent Campaigns
• Top Advertised Brands

Tables:

• Media Expenditures for Writing Instruments and Art Supplies:
  • Total
  • Top Five Advertisers
  • Top Ten Advertised Brands
  • By Company and Brand

SECTION IX: COMPANY PROFILES

• Introduction
• A.T. Cross Company:
  • Overview
  • Writing Instruments
  • Retail Stores
  • Manufacturing and Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Avery Dennison Corporation:
  • Overview
  • Writing Instruments and Other Products
  • Manufacturing and Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• A.W. Faber-Castell S.A.:
  • Overview
  • Writing Instruments and Art Supplies
  • Manufacturing and Distribution
  • Sales and Employees
• Binney & Smith, Inc.:
  • Overview
  • Products
  • Manufacturing and Distribution
  • Sales and Employees
• C. Josef Lamy GmbH:
  • Overview
  • Writing Instruments
  • Sales and Employees
• Caran d'Ache S.A.:
  • Overview
  • Writing Instruments and Art Supplies
  • Manufacturing and Distribution
  • Sales and Employees
• Compagnie Financiere Richemont SA:
  • Overview
  • Writing Instruments
  • Advertising
  • Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Dixon Ticonderoga Company:
  • Overview
  • Writing Instruments and Art Supplies
  • Manufacturing and Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Elmer's Products, Inc.:
  • Overview
  • Art Supplies and Other Products
  • Sales and Employees
• JAKKS Pacific, Inc.:
  • Overview
  • Writing Instruments and Art Supplies
  • "UltraSharp"
  • Advertising
  • Manufacturing and Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Newell Rubbermaid Inc.:
  • Overview
  • Writing Instruments and Art Supplies
  • Advertising
  • Manufacturing and Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• Office Depot, Inc.:
  • Overview
  • Writing Instruments and Art Supplies
  • Advertising
  • Stores
  • Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• OfficeMax Incorporated:
  • Overview
  • Writing Instruments and Art Supplies
  • Office Products Segments: Distribution and Stores
  • Sales and Employees
  • Financial Summary and Analysis
• Pelikan Holding AG:
  • Overview
  • Writing Instruments and Art Supplies
  • Sales and Employees
  • Financial Summary and Analysis
• Pilot Pen Corporation of America:
  • Overview
  • Writing Instruments
  • Sales, Manufacturing, and Employees
• RoseArt Industries, Inc.:
  • Overview
  • Writing Instruments and Art Supplies
  • Sales and Employees
• Societe BIC:
  • Overview
  • Writing Instruments
  • Coloring and Drawing Products
  • Promotional Activities
  • Distribution
  • Sales and Employees
  • Financial Summary and Analysis
• S.T. Dupont S.A.:
  • Overview
  • Writing Instruments
  • Distribution, Sales, and Employees
  • Financial Summary and Analysis
• Staples, Inc.:
  • Overview
  • Writing Instruments and Art Supplies
  • North American Retail
  • North American Delivery
  • International Operations
  • Advertising and Marketing
  • Sales and Employees
  • Financial Summary and Analysis

SECTION X: INDUSTRY DIRECTORIES

Introduction

• Directories:
  • Selected U.S. Manufacturers of Writing Instruments and Art Supplies
  • Selected U.S. Wholesalers of Writing Instruments and Art Supplies