Adult Mouth Care - Country Reports

Abstract

The series is a collection of reports providing data on Adult Mouth Care market by country or region. It includes the overview of each country and the economical/environmental factors influencing the current and future trends in local market. It also covers the industry structures, the company market share, and the profile of major players of local markets worldwide.

Through the use of the excellent industry knowledge, the reports help clients understand the market potentials, measure their opportunity and develop successful strategies.

CHECK the list of Countries

EXAMPLE Country Report

The following is the table of contents of one selected report in the series and serves as an example of the typical items covered in each country report. Certain sections in each report may be removed or altered based on the availability and relevance of data.

* This series will be available by country.
* The price and the publishing date may vary depending on the country. Please contact us for details.

Adult Mouth Care in the Netherlands

HEADLINES

TRENDS

Adult mouth care saw a slightly improved performance in 2010. This remains an inactive category, characterised by a low level of promotion and new product development.

SWITCHES

COMPETITIVE LANDSCAPE

The category is highly concentrated amongst a few long-established brands. Corsodyl led in 2010 with a 46% value share, followed by Pyralvex with a 36% share.

PROSPECTS

Adult mouth care is expected to register positive but slow growth over the forecast period (3%). There is the intention of developing smaller categories such as this in the Netherlands, but investment in new product development and advertising are needed to educate consumers. Few consumers purchase these products on their own initiative, and a change of attitude is required through investment in advertising.

CATEGORY DATA

• Table 1 Sales of Adult Mouth Care: Value 2005-2010
• Table 2 Sales of Adult Mouth Care: % Value Growth 2005-2010
• Table 3 Adult Mouth Care Company Shares by Value 2006-2010
• Table 4 Adult Mouth Care Brand Shares by Value 2007-2010
• Table 5 Forecast Sales of Adult Mouth Care: Value 2010-2015
• Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2010-2015

Consumer Health in the Netherlands - Industry Context

EXECUTIVE SUMMARY

• Positive performance in 2010
• Child-specific products drive growth
• Innovation key to stimulating demand
• Internet retailing grows rapidly, capturing a higher distribution share
• Future value growth driven by products which focus on prevention and convenience

KEY TRENDS AND DEVELOPMENTS

• Gradual recuperation of the Dutch economy in 2010
• Internet retailing drives overall growth within Dutch retailing in 2010
• The ageing population impacts the Dutch demographic structure
• Herbal-based products enhance sense of security amongst Dutch consumers
• Homeopathic products pose strong competition to consumer health

MARKET INDICATORS

• Table 7 Consumer Expenditure on Health Goods and Medical Services 2005-2010
• Table 8 Life Expectancy at Birth 2005-2010

MARKET DATA

• Table 9 Sales of Consumer Health by Category: Value 2005-2010
• Table 10 Sales of Consumer Health by Category: % Value Growth 2005-2010
• Table 11 Consumer Health Company Shares by Value 2006-2010
• Table 12 Consumer Health Brand Shares by Value 2007-2010
• Table 13 Penetration of Private Label by Category 2005-2010
• Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
• Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
• Table 16 Forecast Sales of Consumer Health by Category: Value 2010-2015
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventative medicine
• Switches

DEFINITIONS